營運成長策略報表

用月趨勢評估成長缺口、價差壓力與毛利品質。

數據更新至 2026-06
YTD 本年度累計業績 (2026)
$51,573,937
YoY Growth -21.3% vs 去年同期
最新月平均單價
$377
月結銷售額 ÷ 銷量
總銷量
954,628
全時期累計件數
月營收與年增率 (Revenue & YoY)
2024-01 $17,270,610 2024-02 $13,755,638 2024-03 $15,290,758 2024-04 $13,597,308 2024-05 $14,765,650 2024-06 $14,175,576 2024-07 $13,860,778 2024-08 $12,512,411 2024-09 $12,115,475 2024-10 $12,500,053 2024-11 $16,011,207 2024-12 $14,511,663 2025-01 $12,344,607 2025-02 $11,530,102 2025-03 $11,248,276 2025-04 $10,635,583 2025-05 $11,163,259 2025-06 $10,377,835 2025-07 $9,679,521 2025-08 $9,894,628 2025-09 $9,420,477 2025-10 $9,555,021 2025-11 $12,380,157 2025-12 $11,128,588 2026-01 $10,230,573 2026-02 $7,569,631 2026-03 $9,230,440 2026-04 $8,424,387 2026-05 $9,069,221 2026-06 $7,049,685
月增率分析 (MoM)
2024-01 +0.0% 2024-02 -20.4% 2024-03 +11.2% 2024-04 -11.1% 2024-05 +8.6% 2024-06 -4.0% 2024-07 -2.2% 2024-08 -9.7% 2024-09 -3.2% 2024-10 +3.2% 2024-11 +28.1% 2024-12 -9.4% 2025-01 -14.9% 2025-02 -6.6% 2025-03 -2.4% 2025-04 -5.5% 2025-05 +5.0% 2025-06 -7.0% 2025-07 -6.7% 2025-08 +2.2% 2025-09 -4.8% 2025-10 +1.4% 2025-11 +29.6% 2025-12 -10.1% 2026-01 -8.1% 2026-02 -26.0% 2026-03 +21.9% 2026-04 -8.7% 2026-05 +7.7% 2026-06 -22.3%
平均單價趨勢
2024-01 $373 2024-02 $386 2024-03 $358 2024-04 $359 2024-05 $368 2024-06 $336 2024-07 $308 2024-08 $338 2024-09 $336 2024-10 $362 2024-11 $357 2024-12 $371 2025-01 $377 2025-02 $382 2025-03 $371 2025-04 $356 2025-05 $367 2025-06 $359 2025-07 $347 2025-08 $385 2025-09 $394 2025-10 $380 2025-11 $399 2025-12 $397 2026-01 $413 2026-02 $417 2026-03 $397 2026-04 $396 2026-05 $394 2026-06 $375
獲利能力分析 (Gross Margin %)
2024-01 +10.8% 2024-02 +12.4% 2024-03 +12.7% 2024-04 +12.5% 2024-05 +12.7% 2024-06 +12.7% 2024-07 +14.6% 2024-08 +14.5% 2024-09 +13.7% 2024-10 +13.3% 2024-11 +11.2% 2024-12 +11.5% 2025-01 +11.0% 2025-02 +12.8% 2025-03 +11.9% 2025-04 +11.7% 2025-05 +12.2% 2025-06 +14.3% 2025-07 +13.6% 2025-08 +13.6% 2025-09 +12.2% 2025-10 +12.3% 2025-11 +10.0% 2025-12 +11.7% 2026-01 +11.5% 2026-02 +12.0% 2026-03 +12.2% 2026-04 +8.7% 2026-05 +11.7% 2026-06 +11.6%
MOMO 低價壓力趨勢
2024-01 +0.0% 2024-02 +0.0% 2024-03 +0.0% 2024-04 +0.0% 2024-05 +0.0% 2024-06 +0.0% 2024-07 +0.0% 2024-08 +0.0% 2024-09 +0.0% 2024-10 +0.0% 2024-11 +0.0% 2024-12 +0.0% 2025-01 +0.0% 2025-02 +0.0% 2025-03 +0.0% 2025-04 +0.0% 2025-05 +0.0% 2025-06 +0.0% 2025-07 +0.0% 2025-08 +0.0% 2025-09 +0.0% 2025-10 +0.0% 2025-11 +0.0% 2025-12 +0.0% 2026-01 +0.0% 2026-02 +0.0% 2026-03 +0.0% 2026-04 +0.0% 2026-05 -1.7% 2026-06 -0.3%
PChome 價格作戰可用度
可直接決策 17.1%
同款覆蓋 27.2%
價格需刷新 1,639
待補 / 待確認 11,077
下一步 先補齊高業績商品的 MOMO 對應

可決策覆蓋偏低,先提高同款覆蓋再判斷價格策略。

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